Services
Creative Copywriting and Storytelling
A published fiction writer and accomplished content consultant with decades of storytelling experience, I am passionate about writing compelling copy that jumps off the page.
My experience spans every content channel, from print to social and interactive – whitepapers and ebooks, thought leadership articles and SEO blog posts, short-form copy for web and interactive, email marketing, case studies, video scripts and more. From the creative and colorful to the text-heavy and technical, the blank page is my playground.
Tell Your Story with ImpactSEO/SEM
Optimizing content for search performance is like hitting a moving target’s bullseye. Google is constantly changing its algorithms, and every company yours competes with is aiming for page one of search results. Only a few will get there.
I’ve worked with numerous companies – established organizations and startups alike – to optimize their content and improve their search rankings, with proven success. One client realized a 400% increase in organic traffic after working with me on SEO for just six months.
You can trust me to stay on top of SEO tactics, tools and best practices, and write highly optimized content that can be found quickly and easily using the words and phrases your audience uses to find solutions like yours.
Boost Your Search Rankings
ChatGPT Editing and Polishing
AI tools like ChatGPT have become invaluable for generating content quickly and efficiently. While these tools are adept at fighting writer’s block, organizing your thoughts or getting started on an outline, they still lack the creativity and insights of a real human. AI’s good – but it’s not THAT good.
Should you avoid using AI to generate content? Not at all! But trusting ChatGPT to understand the nuances of your brand and messaging – or event to get its facts right – is risky. You can count on a skilled editor to take your AI-generated copy and turn it into a polished, high-quality, hard-hitting piece of content that persuades and delights your audiences.
I specialize in refining AI-generated content to ensure it resonates with your target audience, maintains your brand’s voice and meets the highest standards of clarity, accuracy, and engagement – bring the best of human creativity and AI efficiency to your projects.
Polish Your AI ContentContent Strategy
Great writing falls flat without a plan or purpose. The right content strategy is essential if you want your target audience’s full attention.
I have more than 10 years of experience building and executing effective content strategies grounded in proven frameworks such as user journey mapping and pillar-cluster models, and using analytics and insights from tools like Google Analytics, heatmaps, and social listening platforms to guide content decisions and strategy.
I can provide a full content audit and analyze your current assets against your audience needs and preferences, and devise a plan to meet your marketing and business goals. Or, I can jump in and enhance your content calendar with fresh ideas and perspectives, suggest new channels, and repurpose your best-performing content in exciting new ways, helping you maximize ROI and boost results.
Build a Winning Content Plan
Editorial Guidelines, Voice & Tone
Whether you’re new to the market and need to find your unique voice, or an established market player in need of a tone refresh, I can help. I have 20 years of experience helping technology companies stand out in crowded markets, define and articulate their band messaging and characteristics, and tell their story consistently across channels.
We can work together to hone your unique differentiators and find the language to express them, and document your preferred style and formatting specifications for your creative team to follow.
Define Your Brand Voice